The new space was inaugurated last Friday by the President of the Government of La Rioja, Pedro Sanz, coinciding with the General Meeting of Shareholders of the company. This action completes the adequacy of the centenary winery to the current demand of wine tourism, "an activity that has pioneered and has led as an important part of its strategy of direct relationship with the consumers and customer loyalty. " During these years, the winery has provided space and services directed primarily to fans attracted to the world of wine, which are offered in addition to the visit to the winery and wine tasting, art exhibitions, music concerts and educational activities. Investments have focused on the adequacy of a circuit for visitors, complete now with the barrels room and the incorporation of different educational elements and staff. These visits provide insight into the process of making and aging wine, and taste the latest vintages accompanied by typical products of the Riojan gastronomy.