We must emphasize the success of the strategy of Rioja to be a priority objective specialization in the categories of added value and convert the image of the wines aged in barrels in their spearhead. The categories of Reserva and Gran Reserva have provided to Rioja a distinct personality and great prestige, as has been seen in 2014 with the success achieved by older vintages of wines from Rioja, such as 1964, in the tastings with the international specialized press.