The first thing that Pablo Orío, Director of R&D at Bodegas Riojanas highlights is the radical change about the relationship between the winery and de vinegrowers. Formerly the winemakers and the growers only met during the harvest. Today there is a closer relationship with the grower, which often shows an effort to care for the earth and genuine interest in optimizing the quality of the vineyard. This change also means an evolution monitoring plots as 5 or 6 years ago only had knowledge of the land through the land, only on paper,. Currently you can download this information from the internet, but it is always useful to incorporate GPS technology. Ager Technology is a young company with two years of life that is revolutionizing tracking technology plots incorporating Geographic Information Systems (GIS) to the world of viticulture. Paul highlights two GIS services concepts incorporated in the hold: - Monitoring plots, it is very easy to apply in warehouses. - Precision Viticulture, more difficult to apply in Rioja, as the average size is very small sparcelas. These technical shan revolutionized technology and organization of the harvest.