As a result of the celebration of the General Meeting of Shareholders, Bodegas Riojanas opens an exhibition "Amigos de Riojanas. Enoartistas en Red", wich shows how wine consumers participate in wine culture through social networks. The century-old winery has boosted its presence in the social networks and services related to wine tourism as an important part of its strategy of direct relationship with consumers and customer loyalty. Result of this relationship are the winning photographs of competitions organized by Bodegas Riojanas for the past two years through its Facebook page and making up an exhibition that will run until July 15 at the winery. In addition to the prints exposed to the works of six authors (Alejandra Gómez, Eduard Solà, Eduardo del Campo, María Olavarrieta, Sara Sufrategui and Veronica Miguel), may also be seen in support all digital photos and interact participants from the headquarters of the exhibition with the followers of Bodegas Riojanas from their accounts in the different Social Networks: FACEBOOK: https://www.facebook.com/hashtag/amigosderiojanas_enoartistasenred TWITTER: @BodegasRiojanas: #AmigosdeRiojanas_EnoartistasenRed Since more than a decade Bodegas Riojanas restored the original winery from 1890, investments have focused on the adequacy of their centenarian facilities to meet today´s growing demand for wie tourism, an activity that has pioneered and considers essential to strenghten the ties that has traditionally had with their customers. Exhibition ‘Amigos de Riojanas_Enoartistas en Red’ • Bodegas Riojanas – Cenicero – La Rioja • From 19th June to 15th July 2014 • Timetable: from 8,00 to 14,00 h (mondays to fridays) • Authors: de Alejandra Gómez, Eduard Solá, Eduardo del Campo, María Olavarrieta, Sara Sufrategui and Verónica Miguel, winners of the different competitions that took place on Facebook along the years 2012 and 2013.