The study specifies that the Spanish wine market continues on a downward trend due to the decrease in consumption and, amyway, the Rioja wine was able to increase sales globally, particularly in the on-trade. According to the findings of the study, the loyalty of consumers has allowed Spanish Rioja recover the path of growth and maintain its leadership. The firm cosidera "very satisfactory" that the growth refers to high-value wines, listed as the main strategic objective of the DOC Rioja, which includes territories of the Rioja, Navarra and Basque communities. It is the first time since the start of the crisis that Rioja has increased its sales to 177 million liters in Spain, 3% more than the previous year.